We believe in
Clarity
We believe in clear, precise, accurate writing and design. We don’t like disractions and “flash” for its own sake. We cut through the overgrowth to make a clear path to the user’s destination.
Context
Before undertaking any project, we want to know who the information users will be: what do they know? what are they trying to do? where have they been confused before? what “language” do they speak?
Coherence
We ensure that the final product, whether a document or user interface, makes sense as a whole. All of the parts of the project — the terminology, structure, navigation system — need to be consistent and clear.
Collaboration
We work with other professionals in all disciplines. If we can’t do it, we know graphic designers, writers, illustrators, programmers, web site designers, and photographers who can.
Community
We donate a portion of our profits and our time to local non-profit and chartiable organizations.